Business Growth & Support
So, you’ve created a product or developed a service you’re really proud of. Now it’s time to tell the world about it!
If you want your small business to be a success you need to make sure people know you are there and understand the difference your product or service can make to their lives.
Marketing your small business can take many forms, and it’s important to understand who you are trying to reach and what you want to achieve before you begin. Small Business Geek has a broad range of marketing skills and we can work with you to identify what will work best for your business – and your budget.
Keeping your website current is important if you want it to rank with search engines such as google. If your website stays static for months at a time with no new content it just won’t feature in relevant searches, limiting the amount of traffic and custom you receive.
Blogging is a great way to keep your content fresh while also giving your customers an insight into your product or service and letting them see how knowledgeable you are in your area of expertise. Blogs also provide great content to share, helping you raise your social media profile.
We can work with you to create a blogging plan for your small business, identifying opportunities and content ideas for you to write and publish yourself. Or, if you want us to take the task off your hands completely – researching, writing and publishing blogs to your website – that’s an option, too.
Full blog management packages includes written copy, posting to your site, writing, and adding meta/ALT tags, an image and social sharing. Prices start from £60 for a basic 400 word blog. Contact us for a personalised quote.
Connecting with your customers via email can have powerful results. As much as social media allows you to form a closer relationship with your customers, email marketing takes this to the next level. At its best email marketing can be tailored to really meet your customers interests, making a click-through to your website much more likely.
Email subscribers have chosen to receive information from you when they signed up to your mailing list, so already you know you are speaking to a friendly crowd. Delivering your marketing material direct to your customer’s inbox makes it much more likely to be seen than if you are navigating the algorithms of social media.
We can work with you to build your customer mailing list, and then create a plan to nurture an ongoing relationship with these customers and keep them coming back for more.
Get in touch to discuss full management of setting up and running email campaigns.
Social Media Marketing
At Small Business Geek we can help you raise your social media profile with tips on the best times to post, selecting the right imagery and how to increase engagement. Or we can take the task off your to do list and manage your social media on your behalf.
Regular posting-only packages – Scheduled up, with well-written captions, tags and linking to relevant products. Ideal for product-based businesses who want to share products. Platforms include Facebook, Instagram, Twitter and Linked In.
Full social media management packages include all this and created and curated content, plus social sharing to boost followers.
Contact us to discuss your requirements and we can create the right package for you.
Writing about your own small business can be a real challenge. Sometimes you are just too close to what you do, or maybe writing isn’t an area of your business you enjoy or find easy.
We can help you to create copy that’s both persuasive and easy to read in a style that fits with your overall brand. Whether it’s writing for your website, or creating text for adverts, brochures, direct mail or anything else which needs good copy, we can help.
We can work with you to create a clear look and feel for your small business which runs throughout all of your marketing. From product photography and leaflets to websites and online adverts we have the skills and design savvy to really get your product or service noticed.
Our talented designer Sarah will work with you to get a real understanding of your business and your target audience to ensure you get the very most from your budget.
Her eye for design is second to none, whether you are in need of graphic design, website design, branding advice or illustration.
“Sarah and Liz created some amazing introduction packs for me to send out to schools and it has made a world of difference to take ups. Highly recommended.”
David Jason Cattrell – Author
Good branding is about so much more than a logo. That’s just one part of the story. If you are yet to develop a brand for your business our branding strategy service is for you.
From defining your target audience, to setting your tone and identifying the values that underpin your business decisions – all of these areas feed into your overall brand.
Once these fundamentals are pinned down, we can work with you on all aspects of visual branding and printed promotions, including original and bespoke photography and copy-writing, to create a strong consistent voice and visual identity for your business.
Investing in decent photography for your business is something you will not regret, especially if you are looking to sell your product or services online.
At SBG we work with small businesses to get the best from even the most modest photographic budgets, helping you to identify the imagery you need and the best way to achieve it. From taking striking product photography to sourcing lifestyle imagery that fits with your brand, we can help. Contact us today to find out more.
Search Engine Optimisation (SEO)
Many people blanch at the mention of Search Engine Optimisation, fearing that it’s something mega-technical and out of their league. Really though it’s quite a simple concept of making sure your website is properly labelled so it is picked up when someone makes a relevant search in Google or similar.
Brushing up your SEO is a quick and easy way to increase the quality and quantity of traffic to your website.
At Small Business Geek we know our meta fields from our ALT tags and can help you learn how to create these your website – or if you would rather take the task off your to-do list, we can complete it for you.