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First impressions count. It’s something we have all heard time and again, the main reason being because it is true! So, when it comes to the design of your marketing material, it makes sense to present your small business in the very best way possible, as for many this will form their first impression of […]

Many people dream of starting their own small businesses, attracted by the freedom to mould their future or driven by a passionate belief in a product or service they have devised. Over the past year huge numbers have taken the plunge, with start-up figures booming in the UK since the beginning of the Coronavirus pandemic. 

Attracting and keeping hold of customers is what all small businesses are looking to do. To be successful in this aim your customer experience needs to be top notch.So, what can you do to make sure that your customers enjoy doing business with you and come back for more? At Small Business Geek we have

Making the most of your website can be key to the success of your small business.And the good news is there are a number of relatively small tweaks you can make to boost the performance of your site, in turn increasing the number of visits you receive and sales you make. SBG’s Liz Smith explained:

In a year that has been like no other, small businesses in particular have been truly put to the test. While sadly some have not made it through, many have learnt to adjust to ever changing circumstances and not just survive but thrive. So, what lessons can we learn from these successful small businesses? Take

Never has the ability to sell your products online been more important. Even when the country went into full lockdown, online stores were able to continue to trade. And, with the Covid crisis likely to continue for some time, more people are turning to the internet when they need to make a purchase. If you are not

In just a matter of weeks the transition period for the UK’s exit from the European Union will come to an end, with a host of new rules coming into force from January 2021. Is your small business ready? It would be fair to assume in a year that has seen the rise of a

If you are looking to sell your products online, investment in decent photography is something you will not regret. Unlike going into a physical shop, the customer is unable to pick up your product and take a closer look. But with good imagery you can help them to get a better understanding of what they

It can be tough for small businesses to decide where to channel their energy when it comes to social media. Often Facebook and Twitter are seen as the default options. But it is certainly worth taking the time to consider whether other social media channels would work better for you. Pinterest is a great example.

So you think it’s not worth investing in a social media presence for your small business? Think again!  Social media can be a fantastic way to strengthen your relationship with customers, increase sales and boost your brand. Admittedly it’s no magic wand – like all good things it takes a bit of work to start